UGC × Paid Ads
Exercere
Turning organic UGC into a top-performing TikTok ad for a fast-rising yoga & sportswear brand.
I created a series of UGC pieces for Exercere's TikTok. They loved the result, made it an official partnership, and ran the videos as paid ads. The campaign outperformed their account benchmark and turned organic content into one of their best-converting creatives of the quarter.
- 500K+ views on a single UGC ad
- 3.2× ROAS vs. brand benchmark
- +180% CTR vs. their previous creative














