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Hi, I’m Hanna Grönlund

Daily content without hiring an in-house team or briefing five freelancers. I run strategy, scripts and final cuts for sports, fashion and wellness brands.

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  • 01.
    Swedish girl living in Berlin
  • 02.
    40k+ YouTube15k+ TikTok10k+ Instagram
  • 03.
    Started on YouTube at 13 yrs oldwon the Swedish newcomer award
  • 04.
    €100K+/month ad spend managed
    Meta · TikTok · Google
Hanna Grönlund

What I do and what I’ve done

What I do

Strategy, scripts, shoot and edit, all in one. Built for sports, fashion & wellness brands that want a video out every day without building a team.

Hanna Grönlund
Hanna as a child dressed up as Lady Gaga

What I’ve done

Millions of views. Tens of thousands of followers grown for brands. €100K+/month ad budgets managed. 6+ years across sports, fashion, wellness and lifestyle.

Trusted by Exercere, Lululemon & emerging sports brands across the EU.

What I offer

  1. 1

    Daily Content Engine

    30 videos a month, ready to post. You bring the briefs or I build the strategy. Same output either way.

  2. 2

    Single Video Production

    One brief in. One scroll-stopping cut out. Concept → script → shoot → edit.

  3. 3

    Content Strategy & Concepts

    30-day content plan, hook bank, format library, competitor teardown.

  4. 4

    Paid Ads & Performance

    Meta · TikTok · Google. Creative built for the funnel, and the funnel built around it.

Two ways to work together.

Same output either way. 30 videos a month, one a day. The difference is how much you want to hand over.

Production

You bring the briefs.

3,000€/month

You handle the creative direction, scripts and inspiration. I shoot, edit and ship.

  • 30 videos per month, one a day
  • Shoot and post-production
  • Format and hook library
  • Revisions on every piece
Most picked
Full service

I handle everything.

4,500€/month

Strategy, scripts, shoot and edit, end to end. You approve, I deliver.

  • Everything in Production
  • Monthly content strategy
  • Hooks and scripts written
  • Trend and competitor monitoring

Paid ads (Meta · TikTok · Google) scoped separately. Minimum three-month commitment to learn what works.

Selected work

UGC × Paid Ads

Exercere

Turning organic UGC into a top-performing TikTok ad for a fast-rising yoga & sportswear brand.


I created a series of UGC pieces for Exercere's TikTok. They loved the result, made it an official partnership, and ran the videos as paid ads. The campaign outperformed their account benchmark and turned organic content into one of their best-converting creatives of the quarter.


  • 500K+ views on a single UGC ad
  • 3.2× ROAS vs. brand benchmark
  • +180% CTR vs. their previous creative

0 → 1 Brand Launch

Nabi

A premium bathrobe brand, built from a blank page to a live shop. Branding, content and launch.


Nabi started as an idea. I led the full launch: brand identity, mood boards, website and Shopify build, model casting, photo & video shoot, and the go-to-market content strategy. One creative direction, one launch, end to end.


  • Live in under 8 weeks
  • Full brand system
  • 100% in-house

Numbers
don’t lie.

I don’t sell deliverables. I sell outcomes: views, followers, revenue, ROAS.


Six years in creative marketing. Hundreds of videos shipped. €100K+ in monthly paid budgets. From organic content to official partnerships, I grow channels daily, not occasionally.


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Views generated
10M+
Avg. ROAS uplift
+150%
Followers grown for clients
120K+
Ad budget managed per month
€100K+
Videos produced
500+
Years in the game
6+

What clients say after working with me.

Honestly I was sceptical about hiring one person to do what we'd been paying an agency for. Six months in we cancelled the agency and our TikTok reach is up around 4x. Don't ask me how she manages the volume.
Johann KimFounder, Snead GmbH
What I like is that she actually shoots. Most creatives I've worked with write decks and disappear when it's time to film. Hanna shows up with the camera, lighting, model. Things just happen.
Nora InnocentinFounder, Innocentin Studios
Our best-performing TikTok ad of the year is one of hers. 3.1 ROAS, next best is 1.7. I keep trying to brief her with long docs and she keeps asking for the one-line version. Annoying. Also right.
Lukas MüllerGrowth, Northbound Nutrition
She doesn't ask permission for every small detail. Two months in she knew what we'd sign off on and what we wouldn't. That's the part most agencies never figure out.
Mia RousselBrand Lead, Atelier Sur

Questions and answers.